August 10, 2016 / GuidesFor Team
Judging by customer behavior, online retail has become more competitive. According to Business 2 Community, only 1 out of 4 customers who click on a website to check the items they want to buy actually complete the purchase. Most of them either don’t like what they see or want to see more options and move on. The chances of them returning are slim.
This is where Enterprise Resource Planning (ERP) Software comes in. ERP can become the secret weapon for online retail marketers because iit can reach out to these choosy online customers in various ways. ERP can study their buying behavior, which can become the basis of the next marketing plan. It can be the platform to launch various campaigns, and at the same time create a bridge to continue customer satisfaction and relationship.
ERP can make online commerce work for you, instead of against you. If you want to bring in more than the apparent 25 percent of buying customers, read on for more. – Cora Llamas.
From a business management perspective, investing in ERP makes sense for retailers. But what about the ways the marketing department could be using ERP?
Posted In: Research