August 10, 2016 / GuidesFor Team
Docurated recently asked 26 leading marketing experts on how they measure the success of their campaigns. While the answers were varied, similar elements stood out: return on investment, customer acquisition, customer lifetime value, and sales. These are the things that these leaders – and their bosses – look at to determine whether a marketing plan succeeded or failed in its objectives.
Enterprise Resource Planning (ERP) Software increases the chances of a marketing agency or department attaining their goals by creating organization out of the creative chaos that frequently accompanies a marketing campaign. It becomes a project management tool that sees to it that goals and targets are achieved. Resources are utilized to enhance profitability. With a more focused marketing trajectory, the competitive edge of the department or company sharpens, making the increase of business very likely. Read on for more. – Cora Llamas
Improving profitability in digital marketing and advertising agencies can be a challenge – read some tips to help overcome this and other challenges
Posted In: Research